Published on Mon Jan 15 2024 16:45:00 GMT+0000 (Coordinated Universal Time) by Zero1 Team

The Inbox is Dead (Sort of)

The average open rate for a business email in 2024 hovers around 21%. The average open rate for a direct message (WhatsApp/Telegram)? 98%.

Regardless of where your business is located, customers prefer quick, direct communication over lengthy email chains. Real estate deals, table reservations, and consultation bookings—it all happens in the chat bubbles.

The Problem with Manual Chat

The problem is scalability. You cannot have your sales team copy-pasting messages to 100 leads a day. It’s messy, you lose track of conversations, and response times lag.

The Solution: The Business API

At Zero1Lab, we integrate official Business APIs into your website. This isn’t just a “Click to Chat” button. This is full programmatic control.

Capabilities:

• Instant Lead Capture: Someone fills out a form on your site? They get a greeting instantly on their phone.
• Menu Buttons: Send a message with clickable buttons like “View Menu,” “Book Now,” or “Talk to Support” directly in the chat.
• 24/7 Availability: Set up chatbots that can answer FAQs about pricing and location while you sleep.

Case Study: Real Estate

We helped a real estate agent implement this. Previously, he would call leads hours after they inquired. By then, they had spoken to 3 other agents.

We automated a message to go out 30 seconds after inquiry.

“Are you looking for a 1BR or 2BR apartment?”

The lead replies immediately. The agent jumps in only when the lead is hot. He doubled his viewings in the first month.

Stop shouting into the email void. Meet your customers where they actually are.

Written by Zero1 Team