Published on Fri Mar 01 2024 13:00:00 GMT+0000 (Coordinated Universal Time) by Zero1 Team

The Freelancer Trap

We get it. You are starting a business. Expenses are high. You find a guy on a freelance marketplace who promises a full website for $150.

It seems like a steal. But let’s look at the hidden costs over the first year.

1. The Security Cost

Cheap sites usually rely on nulled (pirated) plugins. These are backdoors for hackers. Cost to fix a hacked site: $500+ (and reputation damage).

2. The Maintenance Cost

“Spaghetti code” breaks easily. When WordPress updates, your site crashes. The freelancer is long gone. Cost to hire a developer for emergency fixes: $100/hour.

3. The Opportunity Cost (The Big One)

This is where it hurts. A cheap site looks… cheap. It loads slowly. It doesn’t have a clear Call to Action.

If a professional site converts visitors at 3%, and a cheap site converts at 0.5%:

• 1,000 visitors.
• Pro Site: 30 leads.
• Cheap Site: 5 leads.

If one client is worth $500 to you, that “cheap” website just cost you $12,500 in lost revenue in a single month.

Investment vs. Expense

At Zero1Lab, we price based on value. We don’t just “install a theme.” We architect a sales channel.

• We write copy that sells.
• We optimize for Google (SEO).
• We set up the automation.

A website shouldn’t be a digital business card. It should be your best salesperson. If you pay peanuts, you get monkeys. If you invest in quality, you get ROI.

Written by Zero1 Team